• Digital Marketing Executive (German speaking)

    Job Location UK-Glasgow
    Job ID
    Permanent Full-Time
    Job Category
    IT, Marketing and Digital
  • Overview

    Title: Digital Marketing Executive - Glasgow (German Speaking)

    Hours: Full Time, Permanent

    Salary: £Excellent + Benefits

    Location: Glasgow City Centre


    Optical Express is a world leader in its industry with multiple arms to its business across vision correction surgery and optical solutions.  


    We have a rare opportunity for a Digital Marketing Executive to join our thriving marketing department.  Reporting to the digital performance manager, the Digital Marketing Executive will be taking on a prominent role in every aspect of direct response, to ensure our German acquisition campaigns are deployed and managed effectively across all channels to meet strategic and business goals.


    You will be creative, motivated and flexible and ideally possess experience of working in a fast paced commercial environment.


    This is no ordinary, run of the mill role however; not only is it working for a market leader within a highly specialised industry you need to be able to speak and write German to a high standard.

    Key Responsibilities and Accountabilities

    The main aspects of the role are as follows -


    • Plan, optimise, implement and manage paid search and paid social campaigns
    • Ensure PPC campaigns are fully optimised in line with best practice guidelines
    • SEO strategy development and implementation
    • Content strategy and German copywriting skills
    • Develop near and long-time paid search and paid social strategies and campaigns
    • Manage digital budgets
    • Ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion
    • Keyword research and bid management
    • Define new and improved PPC strategies

    Minimum Requirements

    What we need from you -


    • German language skills (written and spoken to technical standard)
    • A proven record in delivering successful paid search and paid social campaigns
    • Extensive experience of Google Adwords/Google Analytics, Facebook and Bing ads
    • Knowledge of testing, optimising keywords and landing pages
    • Ability to work in a fast-paced environment and prioritise workflow effectively
    • Strong numeracy and data analysis skills and passion for harnessing data and extracting insights to drive campaign performance
    • Curiosity and drive to understand consumer behaviour
    • The ability to clearly present data to colleagues
    • A relentless focus on planning and projecting KPI’s
    • Communication and influencing skill

    What’s in it for you? -


    As part of the marketing team at Optical Express you will have the opportunity to further develop your skills within a fast paced, dynamic organisation. 

    You will be based in a superior working environment in Glasgow city centre, with discounted parking, restaurant and spa access. 

    We offer a number of employee benefits across our product range together with employee discounts with partner agencies.

    A genuine opportunity to be part of a growing team delivering best in class results with the added bonus of utilising your language skills.


    A bit about us -


    Optical Express surgeons have performed over 2 million refractive surgery procedures worldwide. In a recent survey of 252,179 Optical Express patients, over 99% told us they would recommend us to their family and friends. Globally, our ophthalmic surgeons have a combined surgical experience of over 1,000 years practising ophthalmology and over 700 years performing refractive surgery. Every year in the UK, more than double the number of patients trust Optical Express to perform their laser eye surgery than any other provider. In a study completed in September 2014 of 336,381 Optical Express patients with the most common prescriptions we treat, over 99% achieved 20/20 vision or better following treatment.

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