Patient Advisor - Shandwick Place, Edinburgh

Job Location UK-Edinburgh - Shandwick Place
Job ID
Permanent Full-Time
Job Category
Refractive Surgery


About us

Optical Express surgeons have performed over 1 million refractive surgery procedures worldwide. In a recent survey of 252,179 Optical Express patients, over 99% told us they would recommend us to their family and friends. Globally, our ophthalmic surgeons have a combined surgical experience of over 1,000 years practising ophthalmology and over 700 years performing refractive surgery. Every year in the UK, more than double the number of patients trust Optical Express to perform their laser eye surgery than any other provider. In a study of 184,544 Optical Express patients with the most common prescriptions we treat, 99.2% achieved 20/20 vision or better following treatment.


Role Summary

Job Title – Patient Advisor

Location – Shandwick Place - Edinburgh

Hours – 40

Competitive salary, bonus & benefits, full training will be given.


The role of a Patient Advisor within Optical Express offers you far more than just a job in retail, giving you more responsibility, training and the real chance of career progression. The role is customer facing and the successful candidate will be required to sell the benefits of a refractive procedure, such as Laser Eye Surgery or Intra-Occular Lens to new or existing Optical Express patients and customers.




The Patient Advisor is the Senior Sales Advisor in our Store/Clinic. Working to challenging but attainable targets, the Sales Advisor will follow our Company patient journey making sure they comply with key regulations involved in these procedures. As well as Laser Eye Surgery and IOL procedures, the Senior Sales Advisors will also sell the benefits of purchasing glasses or contact lenses with Optical Express compared to their current provider. Building rapport, and identifying customer needs, they will use their influencing skills to achieve a successful sale.


Our training & induction programme is designed to give you the skills and technical ability to succeed in the role.



Key Responsibilities and Accountabilities

Key Responsibilities and Accountabilities


  • To do ‘three way’ handovers according to protocol
  • To contact every Patient with a courtesy call prior to their appointment
  • To accurately maintain all manual and computerised customer records in accordance with Data Protection
  • To maximise conversion opportunities with the patients to our premier treatments
  • Maintaining an up to date knowledge on all products and associated key features and benefits
  • To keep accurate Patient records and to manage, engage and convert suitable patients who did not book the procedure on the day
  • Influence and advise potential patients on the most suitable and appropriate solution for their needs
  • To maximise sales by actively targeting potential customers out with the store or shopping centre with promotional material or other means deemed appropriate by the Store /Clinic Manager
  • To ensure adherence to all company policy / procedure and relevant legislation in all areas of work



Minimum Requirements

We are looking for applicants who have a passion for providing world class customer service, strong organisational and communication skills and the ability to influence outcomes by working closely with others. Articulate and presentable, motivated to achieve and have a willingness to learn and progress within Optical Express, whilst demonstrating confidentiality, integrity and discretion at all times.

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