Patient Advisor - Belfast, Donegall Place

UK-Belfast - Donegall Place
Job ID
Permanent Full-Time
Job Category
Refractive Surgery


Job Title: Patient Advisor/Senior Sales Associate
Hours: Full Time 40hrs
Salary: £Excellent Salary + Great Bonus & Benefits
Location: Belfast 


Optical Express surgeons have performed over 1 million refractive surgery procedures worldwide. In a recent survey of 252,179 Optical Express patients, over 99% told us they would recommend us to their family and friends. Globally, our ophthalmic surgeons have a combined surgical experience of over 1,000 years practising ophthalmology and over 700 years performing refractive surgery. Every year in the UK, more than double the number of patients trust Optical Express to perform their laser eye surgery than any other provider. In a study completed in September 2014 of 336,381 Optical Express patients with the most common prescriptions we treat, over 99% achieved 20/20 vision or better following treatment.




The Patient Advisor is the Senior Sales Advisor in our Store/Clinic. The role is customer facing and the successful candidate will be required to sell the benefits of a refractive procedure, such as Laser Eye Surgery or Intra-Occular Lens to new or existing Optical Express patients and customers. Working to challenging but attainable targets, the Sales Advisor will follow our Company patient journey making sure they comply with key regulations involved in these procedures. As well as Laser Eye Surgery and IOL procedures, the Senior Sales Advisors will also sell the benefits of purchasing glasses or contact lenses with Optical Express compared to their current provider. Building rapport, and identifying customer needs, they will use their influencing skills to achieve a successful sale.


The ideal candidate may have a proven track record within Sales/Retail and/or the Healthcare sector. You will have a strong working knowledge of a commercial sales environment and possess excellent customer focus skills coupled with an ability to generate sales. You will need to have robust analytical skills and be able to provide resolutions to problems that you may encounter.


Our training & induction programme is designed to give you the skills and technical ability to succeed in the role, as well as keeping you fully informed on competitors, the marketplace and the key factors that will help deliver your sales.


In addition you may have had experience in the following roles: Optical Advisor, Retail Associate, Medical Sales, Retail Management, Customer Services, Telesales, Junior Management roles, Team Leader, Supervisor, Sales Representative, Retail sales, Pharmacy sales.







Key Responsibilities and Accountabilities

Key Responsibilities and Accountabilities


  • To do ‘three way’ handovers according to protocol
  • To contact every Patient with a courtesy call prior to their appointment
  • To accurately maintain all manual and computerised customer records in accordance with Data Protection
  • To maximise conversion opportunities with the patients to our premier treatments
  • Maintaining an up to date knowledge on all products and associated key features and benefits
  • To keep accurate Patient records and to manage, engage and convert suitable patients who did not book the procedure on the day
  • Influence and advise potential patients on the most suitable and appropriate solution for their needs
  • Work closely with other store associates to achieve overall store objectives
  • Administrative duties such as stock ordering & stock checking
  • To assist in the running of the store / Clinic, answering the telephone and general reception duties as required
  • To maximise sales by actively targeting potential customers out with the store or shopping centre with promotional material or other means deemed appropriate by the Store /Clinic Manager
  • To ensure adherence to all company policy / procedure and relevant legislation in all areas of work

Minimum Requirements


Essential Skills


  • Excellent communication and presentation skills
  • Adaptable with a flexible approach to work
  • Excellent time management skills and ability to prioritise tasks
  • A confident and professional individual who has fantastic organisational skills
  • Articulate and presentable
  • Good experience of Microsoft office and outlook
  • Excellent telephone manner
  • Meticulous attention to detail
  • Ability to negotiate quotations & influence outcomes
  • Demonstrate confidentiality, integrity and discretion
  • A passion or interest for refractive surgery
  • Enthusiastic and willingness to learn
  • Highly motivated, personable with a friendly attitude
  • Ability to work as part of a team and on own initiative
  • Determination to succeed 



Desirable Skills


  • Optical experience
  • Supervisory experience





This is a fantastic opportunity to join a global organisation where you will have the opportunity to grow and develop within a professional working environment.

Optical Express is an equal opportunities employer

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